~>PDF @*BOOK The Elements of Logo Design: Design

<b>A Visually Stunning Guide to Learning the Art of Logo Design</b><br /><br /> Designers looking to learn the art of designing logos need look no further than <i>The Elements of Logo Design</i> by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, <i>The Elements of Logo Design</i> explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo.<br /><br /> With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as:<br />Logic in design<br />Relationships, hierarchy, and structure<br />Differences and similarities in design<br />Research and planning an identity<br />How to build a logo using t