[PDF] [DOWNLOAD] Data Smart: Using Data Science

Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions.<br /><br />But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the